Growth · AI · Brand buildingAlways a work in progress
KostaHantzis
CMO at Nutre Meals.
Founder of Kleos Media.
I run growth at Nutre, a bootstrapped, 8-figure meal-prep brand, and help other teams improve their marketing and put AI to work. I share what I’m learning in Feed the Funnel and on YouTube.
Kosta Hantzis · CMO, Nutre Meals · Founder, Kleos Media · Writer, Feed the Funnel · Over 3,000,000 meals served · 8-figure & bootstrapped
3M+ meals served8-figure brandBootstrappedCMO at Nutre MealsFounder of Kleos MediaNew issue every week
How I workNutre · Kleos
Good ideas
need follow-through.
At Nutre, that means connecting what customers tell us to the ads we make, the experience after the first order, and the decisions we make next. Through Kleos, I help teams work through their own bottlenecks, build useful workflows, and use AI in the work they already do.
At Nutre Meals
- 01Ad creative that converts
- 02Creators & partnership ads
- 03Retention after order one
- 04Growth we can afford
Through Kleos
- 05Work through bottlenecks
- 06Build useful workflows
- 07Use AI in the real work
My
work.
Where my time goes: leading growth at Nutre, helping other teams through Kleos, and writing down what I learn along the way.
01CMO
Nutre
Chef-prepared meals, delivered. Where I lead growth and marketing.
3M+ meals
served
served
gonutre.com→
02Founder
Hands-on help.
Marketing, operations, and AI for teams that want to grow. We work through your bottlenecks and build workflows people actually use.
kleosmedia.io→
03Weekly newsletter
Feed the
Funnel.
Bite-sized, battle-tested growth tactics for food, DTC, and subscription brands, served fresh every week.
Subscribe free→
From the newsletter
Feed the Funnel
Content
90% of my reach came from posts I wasn’t trying to market.
I had a bot audit 48 days of my X posts. The planned content died. The real work won.
Read the issue → GrowthWe hit revenue goals and still lost money.
The metric that looks like growth can quietly bleed the business.
Read the issue → Building in publicThe content nobody asked for (and why your build log wins).
This week, I documented the thing I was actually building, and the distribution followed.
Read the issue →Inside
Nutre.
The meetings, decisions, and lessons behind growing the business. Raw, long-form, and filmed as it happens.
All videos →The reality of building a $100M brand at 29.
Made to
be useful.
Small ideas that became something you can try.
- LaunchbookA company campaign calendar. See the whole plan before another initiative slips past.↗
- Digital PsycheAnalyze your YouTube history and saved bookmarks to learn more about what keeps pulling you back.↗
- Consistent Creator SystemThe content system Jes and I built to make publishing a little more consistent.↗
- Dialed MovementStaying sharp, consistent, and in motion.↗
Behind the scenes: Natalee, our internal AI assistant in Slack.
The through line
More than
More than
the day job.
My path was never linear. Now I think that’s the point.
I played basketball, baseball, and football growing up, and started playing instruments early. Later came websites, music, real estate, and agency work. The interests changed. The habit of figuring things out stuck.
Today I’m CMO at Nutre Meals, an 8-figure meal-prep brand. Through Kleos Media, I help other teams with growth, creative, operations, and AI. This is where I share what I’m doing, building, and changing my mind about.
- Real estate
- Taught me to listen before pitching.
- Music
- Gave me an ear for what connects with people.
On my
desk.
The Granola link is my referral link.
Feed the FunnelWeekly · Free
What I’m learning.
In your inbox.
Notes on growing a brand, getting better at the work, and using AI. Written from the middle of it.
Want to work together? Email kosta@kleosmedia.io or book time on MentorPass.